I create short-form videos designed to stop the scroll and spark engagement. From TikTok to Instagram to LinkedIn, I turn trends into stories that connect with audiences in an authentic and creative way.
I handle every stage of production, from concepting and scripting to filming, editing, and optimizing, ensuring each piece feels both strategic and entertaining.
Social Media-
META Digital Marketing Associate
Muck Rack Fundamentals of Media Relations
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Meta Business Suite
LinkedIn Analytics
Google Workspace (Docs, Sheets, Slides)
Microsoft Office (Word, Excel, PowerPoint)
Asana
ChatGPT
Midjourney
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Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
CapCut
DaVinci Resolve (Coloring)
+58.67%
Post Reach
+129.08%
Page Reach
TikTok
5.57M
Views
865.3K
Likes
+31.81%
Impressions
+70.13%
Followers
Social Filming & Editing
Research social media trends across platforms to concept creative video ideas that fit seamlessly into our social strategy
Recruit talent and source props for each shoot
Film, edit, and animate all content
Write engaging, social-ready copy to accompany video posts
Manage paid media spend via Meta Business Suite
My Contributions:
Social Concepting
Research social media trends across platforms to concept creative video ideas that fit seamlessly into our social strategy
Recruit talent and source props for each shoot
Collaborate with the in-house production team to film and edit content
Facilitate creative feedback between the Marketing and Production teams
Write engaging, platform-optimized copy to accompany video posts
Manage paid media spend via Meta Business Suite
My Contributions:
PPK20 was a year-long content series celebrating our agency’s 20th anniversary. Each month, we featured employees sharing their most memorable moments from the past two decades, creating a collective story of the agency’s culture and growth.
PPK20
My Contributions:
Helped concept the series and collaborated closely with our videographer and editor to bring it to life
Produced the project from start to finish, coordinating and scheduling shoots
Assisted with set design and on-site production needs
Curated standout quotes from interviews to craft engaging second social videos
Social Media Series
Brief Breakdown: Behind the Big Idea
Brief Breakdown: Behind the Big Idea is a recurring content series that pulls back the curtain on our most impactful campaigns. Born from a need to showcase our ad work in a way that felt more authentic and less promotional, the series turns traditional case studies into engaging stories. Each episode takes viewers from the initial brief to the final execution, highlighting the strategy, challenges, and creative spark that brought the work to life.
My Contributions:
Developed the concept for the series and managed it from start to finish
Identified standout and timely campaigns across the agency to feature
Produced shoots by coordinating talent, scheduling, and securing locations
Filmed and edited each episode to maintain a cohesive visual and storytelling style
This animated video series was created to establish the agency as a community-focused brand by celebrating Tampa’s hidden history. Each video uncovers overlooked moments and figures from the city’s past, transforming archival research into engaging, story-driven content. Through vibrant animation and thoughtful storytelling, the series connects audiences to their community in a way that feels both educational and entertaining.
Tampa History
My Contributions:
Led the research process, diving into archives and historical sources to ensure accuracy and authenticity
Collaborated with our in-house copywriter to shape each story’s narrative and tone
Edited and fully animated each video, bringing Tampa’s history to life through visual storytelling
Worked with our audio producer to develop sound design and voiceover that enhanced the emotional impact