Black English BookstoreClient
Black English Bookstore
Year
2025
Project Summary
For Black History Month, we partnered with Black English Bookstore, a women-owned independent shop founded by Gwendolyn Henderson that champions Black-authored literature and fosters a love of reading in Tampa. As part of our ongoing community-highlight series, we worked with our in-house production and creative team to create a video spotlight showcasing the store’s mission and impact. The collaboration provided Black English Bookstore with free, high-quality video assets to promote their work while allowing our agency to connect with new audiences through shared storytelling.
My Role
Research and coordinate with business owners to capture authentic stories and insights.
Collaborate with the production team on filming and editing, providing creative direction on b-roll, interview questions, and location selection.
Manage social execution by creating collaboration posts with featured organizations.
Run paid media campaigns to maximize reach, engagement, and visibility.
Deliver high-quality video assets that elevated partner brands and reinforced the agency’s connection to the community.
About Black English Bookstore
Black English Bookstore is a women-owned, independently operated bookshop dedicated to promoting Black-authored literature and fostering a love of reading across all ages. Founded by Gwendolyn Henderson, the store serves as both a literary hub and cultural beacon in Tampa, aiming to restore a Black-owned bookstore to the city’s inner core.