La Segunda Central BakeryClient
La Segunda Central Bakery
Year
2024
Project Summary
For Hispanic Heritage Month, we partnered with La Segunda Central Bakery, a Tampa bakery whose roots trace back to the late 19th century. Founded by Juan Moré, a Spanish-American War veteran who brought his passion for authentic Cuban bread from Cuba to Ybor City, the bakery has become a cornerstone of Tampa’s cultural and culinary identity. As part of our community-highlight series, we collaborated with our in-house production and creative team to create a video celebrating La Segunda’s legacy and craftsmanship. The partnership honored a local tradition that continues to bring people together through history, heritage, and the unmistakable aroma of fresh Cuban bread.
My Role
Research and coordinate with business owners to capture authentic stories and insights
Collaborate with the production team on filming and editing, providing creative direction on b-roll, interview questions, and locations
Manage social execution by creating collaboration posts with featured organizations
Run paid media campaigns to maximize reach, engagement, and visibility
Deliver high-quality video assets that elevated partner brands and reinforced the agency’s connection to the community
About La Segunda Central Bakery
The rich history of La Segunda Central Bakery dates back to the late 19th Century, when Juan Moré, a soldier in the Spanish-American War, developed an unwavering passion for authentic Cuban bread. During his time in Cuba, Moré stumbled upon a traditional Cuban bread recipe that left a lasting impression on him. Driven by his love for this culinary treasure, he established the bakery in Ybor City, Florida, fulfilling his lifelong dream.
