Madame Fortune Dessert + HiFi Parlour

Client
Madame Fortune Dessert + HiFi Parlour

Year
2024

Project Summary

For Black History Month, we partnered with Madame Fortune Dessert + HiFi Parlour, a Tampa business that honors the legacy of Madame Fortune Taylor, a formerly enslaved woman who became a landowner and entrepreneur after the Civil War. As part of our community-highlight series, we worked with our in-house production and creative team to produce a video celebrating how the shop continues her spirit of resilience and creativity through its desserts and storytelling. The collaboration provided Madame Fortune with high-quality video content to share their mission while allowing our agency to celebrate a piece of Tampa’s rich Black history.

My Role

  • Research and coordinate with business owners to capture authentic stories and insights.

  • Collaborate with the production team on filming and editing, providing creative direction on b-roll, interview questions, and locations.

  • Manage social execution by creating collaboration posts with featured organizations.

  • Run paid media campaigns to maximize reach, engagement, and visibility.

  • Deliver high-quality video assets that elevated partner brands and reinforced the agency’s connection to the community.

About Madame Fortune Dessert + HiFi Parlour

Madame Fortune Dessert + HiFi Parlour pays homage to Madame Fortune Taylor, a formerly enslaved woman who owned over 30 acres in Tampa after the Civil War. Alongside her husband, she cultivated citrus trees and sold mouthwatering baked goods.

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